mass production

A fundamental pillar of the consumer society. Its output is oftentimes kitchy, impersonal or even tasteless. Can be cheap, practical goods meant for everyday use or grossly overpriced luxory items. Can be new idols, fruits of labour, materialised symbols of money made and organic parts of pop culture. Mass production has brought along the era of „kitchification”. The items we use to express our individuality and personality, the clothes we wear, the cars we drive and the majority of our decorations, too, are fineal results of mass production, and the ownership of such is the ultimate goal for many. According to the French philosopher and sociologyst Jean Baudrillard everything is just a copy, a copy of a copy. We have no encounters with the real and existing world, we only live among its images/copies.

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